Ease, empowerment, and joy
Ease, empowerment, and joy
Our principles are simple. While each discipline has their own set, 'ease, empowerment, and joy' are the three words that unify us all. They make sure we're always putting humans at the heart of our thinking.
Make it usable
Ease
We make our products simple, clear and intuitive, so people can do things easier, faster and more confidently.
Virgin values
Make it useful
Empowerment
We provide clear, relevant and timely information to give the user control and build trust.
Virgin values
Make it desirable
Joy
We build on beautiful, brilliant, basics, enriching the experience with moments of Virgin magic.
Virgin values
Team principles
Digital Design principles
Our user experience and visual design principles aren’t just about how it looks and feels, it’s about how it works
Content Design principles
We solve user needs using clear and accessible content
User Research principles
Our principles guide us on how to uncover meaningful insights and create experiences that delight our users