Designing the future of finance

We need to get to know the customer of the future, understand how their needs will change, and how they will want to interact with us. All our disciplines will need to come together to make this work, and involve the entire bank in our vision for the future.

Disciplines in detail

Digital Design

Structuring user-friendly journeys and intuitive digital interfaces

Content Design

Designing the content users need, at the time they need it, in a way they expect

User Research

Surfacing insight from observational studies, data and co-designing with customers

Design Operations

Enabling a streamlined and efficient working environment within our design practice

How we do it

Collaboration: As a fully remote practice spread across the UK, we're amazing at ideating from afar.
Shared goals: We have a clear purpose and defined discipline goals.
Feedback Loops: We have a dedicated time for work review, and value the giving and receiving of ideas.

Venn diagram: Inside a Design Operations circle are 3 circles; Digital Design, User Research and Content Design. All three circles overlap in a central portion called our work. Digital Design and User Research overlap at usable. User Research and Content Design overlap at accessible and Content Design and Digital Design overlap at desirable.

The landscape is changing and Design is the enabler

Venn diagram: 3 circles overlap in a central portion called Product; Customer Needs (Desirability), Technical Capabilities (Feasibility) and Business Goals (Viability).

Design plays an integral role in bringing diverse teams and communities together to solve complex problems.

By creating a shared understanding of the problem that needs to be solved, design unites a business to achieve a product or service that sits at the perfect intersection of customer need, business goals and technical capabilities.