Digital Design
Structuring user-friendly journeys and intuitive digital interfaces
Who are we
Our Digital Designers take insights, ideas, needs and requirements and craft user-friendly experiences.
Together we make complex systems and processes understandable and usable while adhering to our brand guidelines.
What we do
We collaborate with stakeholders using techniques such as storyboarding, user journey mapping and prototyping.
We then work closely with internal and external development teams to specify how the design works and to make sure interactions meet brand guidelines. Once live, we iterate on designs to optimise journeys and remove needless friction.
How we do it
Using software such as Sketch, Overflow and Marvel, alongside our design system, we create a consistent and familiar user interface and screen flows which make up the customer journeys.
We work closely with Content Design and User Research to create a delightful experience which meets customer needs, and business goals.

Digital Design principles
Our user experience and visual design principles aren't just about how it looks and feels, it's about how it works.
Digital Design principles