User Research
Surfacing insight from observational studies, data and co-designing with customers
Who are we
We dive deep into the minds of people. By observing and listening, we gain insights into their behaviours, preferences, and pain points.
Our team is driven by a passion for understanding the core motivations of our users. We partner closely with the Content Design team to add context and data-driven insights to the human-centred design process.
What we do
At Virgin Money, dedicated User Researchers are paired with each business area.
Our job is to gather and interpret qualitative and quantitative data. From one-on-one interviews to large-scale surveys, we extract meaningful insights to inform product design and business strategy.
How we do it
Through a blend of empathy and analysis, we bridge the gap between users and the business.
Using a range of research methods tailored to each project, we make sure that the voice of the user is always at the forefront of our decisions. By understanding our users, we believe we can craft experiences that resonate, engage and delight.
User Research principles
Our principles guide us on how to uncover meaningful insights and create experiences that delight our users.
User Research principles
